Jonathan Baskin

Jonathan Salem Baskin is a SNCR Senior Fellow, brand strategist, speaker, and author of three books: Branding Only Works on Cattle (2008), Bright Lights & Dim Bulbs, and Histories of Social Media. His award-winning blog, Dim Bulb, earned Jonathan the status as one of Technorati’s top bloggers of 2009. He has written for InformationWeek, Advertising Age, and Sweden’s Dagens Media. Jonathan also co-hosts a popular podcast on the latest opportunities and pitfalls of social media, Socializing Media, and is regularly quoted in print, video, and audio stories about what works and doesn’t work in brand marketing.