John Cass

John Cass is the Marketing Director for Newlogic, Inc, a management consultancy to R&D Directors and VPs, based in Boston, Massachusetts (http://www.newlogicusa.com).

He is a Founding Fellow of the Society for New Communications Research. John is also the author of Strategies and Tools for Corporate Blogging. He was 2005/6 President of the Boston Chapter of the American Marketing Association. In 2005, Mr. Cass was lead author of the 'Corporate Blogging: Is It Worth The Hype?" study and website on the value and benefits of corporate blogging and jointly authored the 2006 Backbone Media Blogging Success study with Dr. Walter Carl of Northeastern University. John has been blogging at his PR Communications blog since 2003.

Previous SNCR research includes:

2007 Blogging Policy Research project for the Best Practices committee of the Society for New Communications Research.

2008 SNCR New Influencer Study.

2008 SNCR Nuance Customer & Reputation Study.